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+ Here’s some relevant discussion going on at NPR
| A: | Hey Karl, Have you noticed "Modernish" ads the last few years have a colder, awkward, stronger contrast and even lethargic/zombie look to it? |
| I could be wrong but it's what I have noticed. | |
| K: | yeah, there's been a trend in the past 7 years where art directors / photogs / clients whatever started desaturating images and adding more unsharp masking for that illustrated "pop" look. |
| the exploitation of what's relatively "new" in the history of visual art, and photography. | |
| : | ) ahhh trends. |
| when i started out on the journey of learning photography, staffers at Life magazine and the starts of fashion and advertising were my points of inspiration. Luerzer's Archive and other "commercial" photo annuals come to mind, and i remember looking back at style books from the late 70's all the way through to the 90's. | |
| each period was always marked by a particular palette that was dictated by tastes in exposure, and le soup de jour - er, film emulsions of the day. remember shadows? or skintones exposed below key? well you can find them on the endangered species list as of the 80's. |
