via Manufacturing Consent, the NFB’s 1992 documentary with Noam Chomsky.
via Manufacturing Consent, the NFB’s 1992 documentary with Noam Chomsky.
Television … is a drug. It has a series of measurable physiological parameters that are as intrinsically its signature as the parameters of heroin are its signature. Sit somebody down in front of a TV set and and turn it on. Twenty minutes later come back, sample their blood pressure, their eye movement rate, blood is pooling in their rear end, their breathing takes on a certain quality, the stare reflex sets in; They are thoroughly zoned on a drug.
When you think about the fact that the average American watches 6 1/2 hours of tv a day… Imagine if a drug had been introduced in 1948 that we all spent six and one-half hours per day, on average, watching. And the thing about drugs, in their defense, is that it’s very hard to diddle the message. A drug is a mirror, but television isn’t a mirror. Television is a billboard, and anybody who pays their money can put their message into the trip.
This is an extraordinarily insidious situation.
"Terence McKenna (via comeseeinsidemybones)
(Source: asylumseaker, via motherofserpents)